How to Use Facebook Ads to Get Leads in 2025

In 2025, Facebook remains one of the most powerful platforms for businesses to generate high-quality leads at scale. With over 2.9 billion active users, advanced audience targeting, and new ad formats, Facebook Ads offer unmatched potential—if used correctly.

Whether you’re a startup, local business, or established brand, this guide will show you how to use Facebook Ads to generate real leads, not just likes.

🚀 Why Facebook Ads Still Work in 2025

Despite rising competition and evolving algorithms, Facebook continues to:

• Offer advanced audience targeting by interest, behavior, demographics, location, and more
• Provide strong ROI when ads are well-optimized
• Integrate easily with Instagram, WhatsApp, and Messenger
• Allow precise tracking of leads through Meta Pixel & Conversion API

📌 Step-by-Step Guide to Getting Leads with Facebook Ads

✅ 1. Start with a Clear Offer

Before you launch any ad, define:

• What you’re offering (free consultation, eBook, discount, service trial)
• Who it’s for (your ideal audience)
• What problem it solves

🔹 Example: “Free 30-Minute Digital Marketing Audit – Limited Spots!”

✅ 2. Choose the Right Campaign Objective

Facebook Ads Manager offers several objectives. For lead generation, use:

• Lead Generation (built-in lead form on Facebook)
• Conversions (if you’re driving traffic to your website or landing page)
• Messages (for WhatsApp/Messenger-based leads)

💡 Jainshree Digital Tip: Use “Lead Gen” if your audience prefers staying on Facebook/Instagram. Use “Conversions” if your landing page is optimized for leads.

✅ 3. Define a Laser-Targeted Audience

Use Meta’s powerful targeting options:

• Custom Audiences: From your email list, website traffic, or app users
• Lookalike Audiences: Reach new people similar to your best customers
• Detailed Targeting: Interests, job titles, purchase behavior, and more

🔍 Example: Target newly engaged users if you’re promoting wedding or event services.

✅ 4. Design a Scroll-Stopping Ad Creative

Your visual and copy must grab attention in 3 seconds.

Creative tips:

• Use bold colors and minimal text
• Show your product/service in action
• Add motion (videos or animated carousels work great)
• Use real customer testimonials or case studies

✍️ Copy Tip: Make it benefit-driven. Example –
“Struggling to get leads online? Let Jainshree Digital help you grow your business in 30 days—guaranteed.”

✅ 5. Build a Lead Capture System

For Lead Generation Ads, use Facebook’s native form.
For Conversion Ads, ensure your landing page has:

• A clear headline & offer
• A quick form (name, email, phone only)
• Trust elements: testimonials, brand logos, ratings

⚠️ Pro Tip: Always test your form and thank-you page before running the ad.

✅ 6. Track Results with Meta Pixel & Conversion API

Don’t guess—track.

Install the Meta Pixel and set up Custom Events like:

• Lead Submitted
• Add to Cart
• Schedule Appointment

Also connect Meta Conversion API for more accurate tracking (especially after iOS privacy changes).

✅ 7. Test, Analyze & Optimize

Monitor your results inside Facebook Ads Manager. Focus on:

• Cost per Lead (CPL)
• Click-through Rate (CTR)
• Form Completion Rate
• Lead Quality (are they converting?)

🔁 Run A/B tests for:

• Headlines
• Creatives (image vs. video)
• Ad copy length
• Audience segments

🎯 Jainshree Digital’s Bonus Tips for 2025:

✅ Run WhatsApp Click-to-Message ads to generate local leads fast
✅ Use retargeting to follow up with people who visited your site or watched your video
✅ Sync leads directly to your CRM or Google Sheets using tools like Zapier
✅ Try lead magnets like free PDFs, discount codes, or audits to boost form fills

📈 Real Results, Real Growth

At Jainshree Digital, we’ve helped:

• Local brands get leads under ₹30 using targeted Facebook campaigns
• Event planners generate 50+ inquiries in one week
• New eCommerce stores drive traffic and conversions without a website (just WhatsApp Ads)

💼 Let’s Get Your Business More Leads

Don’t waste money on ads that don’t convert. Let our experts at Jainshree Digital set up and optimize your Facebook Lead Generation campaigns for real results.

📩 Book a free consultation now at https://jainshreedigital.com/ and see how we can grow your business in 2025.