3X Growth in Installs & Trades – How Dhan App Scaled New Heights

🔶 The Challenge

Dhan, a rapidly growing trading and investing app, aimed to triple its user base and active trades in a competitive fintech space. With numerous players vying for the same audience, Dhan needed a cost-efficient, high-conversion campaign that not only attracted new users but also encouraged them to actively trade.

⚙️ How We Did It

We crafted a multi-phase, performance-driven marketing strategy focused on app installs and trading activity while ensuring optimized spends and precision targeting.

📢 Awareness Phase

• Platform Selection: Leveraged YouTube and Meta to reach beginner and intermediate investors.
• Creative Strategy: Used platform-native video ads and carousel creatives showcasing Dhan’s USPs — 0% commission, real-time execution, intuitive UI.
• Audience Targeting: Focused on Tier 1 & Tier 2 cities using behavioral data and interest targeting (finance, stock market, wealth building).

🤝 Consideration Phase

• Google App Campaigns (UAC): Designed to drive quality installs with intent to trade.
• Remarketing Funnels: Engaged with users who installed but didn’t complete onboarding or fund accounts.
• Deep Linking & Personalization: Ensured users landed directly on the trade screen based on their ad click behavior.

🏆 What We Achieved

• 📱 3X growth in monthly app installs within 90 days.
• 📊 4.5X increase in trading volume and user engagement.
• 🔁 Reduced cost-per-install (CPI) by 36%, while increasing retention by 2.3X.
• 🧠 Established brand recall with 7+ average ad frequency in high-performing regions.

💬 Testimonial

“The campaign not only exceeded our user acquisition goals but also improved trading activity significantly. The use of deep-funnel strategies truly set this apart.”