HealthKart Boosts Brand Awareness with 7.5x More Views via Smart YouTube Targeting

🧩 The Challenge

HealthKart, a leading health and nutrition brand, aimed to significantly increase its brand awareness and customer engagement through digital channels. With rising competition in the health e-commerce space, HealthKart needed a precise and scalable way to reach potential customers and boost video viewership on YouTube.

🎯 Our Objective

To deliver a highly targeted YouTube campaign that would:

• Increase video views by at least 7x
• Enhance brand visibility among health-conscious audiences
• Optimize ad spend for maximum engagement

⚙️ How We Did It

✅ 1. Audience Segmentation & Targeting

• Leveraged Google DV360 and YouTube’s advanced targeting to identify health-focused demographics and interests.
• Used first-party data combined with affinity and in-market segments for precise reach.
• Targeted competitors’ audiences and relevant lifestyle categories for expanded reach.

✅ 2. Creative Strategy

• Developed engaging, informative video ads highlighting HealthKart’s product benefits and unique selling points.
• Created multiple ad variations to cater to different audience segments.
• Included clear CTAs encouraging viewers to explore HealthKart’s offerings.

✅ 3. Campaign Optimization

• Implemented frequency caps to avoid ad fatigue.
• Monitored key metrics such as view rate, cost per view (CPV), and engagement rate daily.
• Adjusted bids and targeting based on performance data in real-time.

Client Testimonial

“Jainshree Digital’s smart targeting and optimization strategies helped us scale our YouTube presence like never before. The significant uplift in views directly contributed to stronger brand awareness and customer interest.”