Pilgrim Content and Media Strategy to Boost Sales

🔶 The Challenge

Pilgrim faced stagnating sales and limited brand visibility. The challenge was to create compelling content and execute a media strategy that would engage the target audience, enhance brand recall, and ultimately boost sales.

⚙️ How We Did It

We developed an integrated content and media plan focused on storytelling, targeted outreach, and continuous optimization.

📢 Awareness Phase

• Content Creation: Produced high-quality blogs, videos, and social media posts aligned with Pilgrim’s brand values and customer interests.
• Platform Selection: Leveraged Facebook, Instagram, and YouTube to maximize reach among relevant demographics.
• Influencer Collaborations: Partnered with micro-influencers to increase authenticity and engagement.

🤝 Consideration Phase

• Targeted Ads: Ran media campaigns focusing on product benefits and customer testimonials.
• Retargeting: Engaged website visitors and social media engagers with personalized offers and reminders.
• Content Optimization: Used data analytics to refine messaging and creative assets for better conversions.