Scaling Smarter: 2X ROAS in Just 21 Days

The Challenge

An emerging D2C lifestyle brand faced stagnation in its paid media performance. Despite consistent spending across Google and Meta platforms, the Return on Ad Spend (ROAS) remained below target, acquisition costs were high, and creative fatigue had set in. The brand needed a way to improve profitability fast — without increasing the media budget.

🎯 Our Objective

To double the ROAS within 3 weeks through a performance-first approach:

• Refine targeting and budget allocation
• Optimize ad creatives and placements
• Increase conversion rate across key channels

⚙️ How We Did It

✅ 1. Full-Funnel Campaign Audit

We began with a deep diagnostic of active ad campaigns across Meta and Google:

• Paused low-performing ad sets and funneled budgets to high-potential segments
• Identified underutilized high-intent audiences using 1st-party data and behavior trends
• Realigned campaign objectives toward purchases and lower-funnel intent

✅ 2. Creative Refresh & Messaging Revamp

• Developed new scroll-stopping ad creatives for each product line using best-performing content formats
• Introduced UGC-style video ads and reviews to build authenticity
• Personalized messaging by channel and stage in the funnel (awareness, retargeting, conversion)

✅ 3. Landing Page Alignment

• Ensured visual and message consistency between ads and landing pages
• Added urgency-driven CTAs and social proof sections to increase conversion
• Implemented fast-loading, mobile-first layouts to reduce drop-offs

✅ 4. Real-Time Performance Monitoring

• Tracked campaign performance daily using GA4 and Ads Manager
• Made micro-optimizations every 48 hours based on CTR, CPA, and ROAS data
• Used Google’s Performance Max and Meta’s CBO intelligently for optimized delivery

Client Testimonial

“We were stuck — Jainshree Digital not only got us out, they took us to our best numbers in weeks. Their deep ad expertise and agile execution helped us scale smarter and profitably.”