Transforming Mental Health Care – 4X Revenue Growth for Sukoon

🔶 The Challenge

Sukoon aimed to significantly increase its revenue by expanding access to mental health services in a traditionally underpenetrated market. The challenge was to build trust, drive patient consultations, and optimize marketing spends for maximum ROI amid stigma and limited awareness.

⚙️ How We Did It

We developed a holistic digital marketing strategy combining awareness-building with targeted conversion campaigns focused on patient education and service adoption.

📢 Awareness Phase

• Targeted Social Campaigns: Ran empathetic and educational Meta Ads targeting individuals interested in wellness, therapy, and mental health support.
• Video Content: Created testimonial and explainer videos highlighting Sukoon’s compassionate care approach.
• SEO Optimization: Enhanced blog and service pages to rank for key mental health queries.

🤝 Consideration Phase

• Search & Remarketing Ads: Focused on keywords with high intent such as “online therapy,” “mental health counseling,” and “stress management.”
• Appointment Booking Funnels: Streamlined user journey with easy booking and teleconsultation options.
• Email Nurturing: Sent personalized follow-ups and wellness tips to warm leads.

💬 Testimonial

“The marketing approach not only grew our revenue but helped us connect deeply with those seeking mental health support. The impact has been transformative.”