Swiggy Starhunt Campaign: Driving Engagement and User Growth Through Strategic Targeting

🧩 The Challenge

Swiggy, India’s leading food delivery platform, wanted to boost user engagement and expand its customer base during a competitive market period. The goal was to create an interactive campaign that would not only increase app installs but also deepen brand loyalty and engagement among existing users.

🎯 Our Objective

• Launch an engaging campaign that appeals to Swiggy’s core and potential users
• Increase app downloads and daily active users
• Enhance brand recall and customer participation through gamification and rewards

⚙️ How We Did It

✅ 1. Audience Segmentation & Targeting

• Leveraged first-party data to identify frequent food delivery users and potential new customers.
• Used interest-based and demographic targeting on platforms like Facebook, Instagram, and Google Ads to reach young, urban professionals and students.
• Created lookalike audiences to scale the campaign effectively.

✅ 2. Creative Campaign Elements

• Developed the “Starhunt” gamified experience where users collected virtual stars via app interactions, social media shares, and referrals.
• Designed vibrant and playful creatives to keep the audience engaged.
• Integrated rewards such as discounts, free deliveries, and exclusive offers to incentivize participation.

✅ 3. Multi-Channel Campaign Execution

• Ran targeted video and carousel ads across Meta platforms and YouTube to showcase the Starhunt journey.
• Employed push notifications and in-app banners to drive repeat engagement and reminders.
• Used influencer collaborations to amplify reach and credibility.

📈 What We Achieved

• 🚀 35% increase in app installs during the campaign period
• 🎯 50% uplift in daily active users (DAU) engaging with the app
• 💬 Strong user feedback praising the gamified experience
• 📊 Increased brand affinity measured through social listening and surveys
• 🔁 Boost in referral rates and organic user growth

💬 Client Testimonial

“The Starhunt campaign was a game-changer. Jainshree Digital helped us blend creativity with precision targeting, resulting in impressive growth and engagement. The gamification strategy kept users hooked and drove measurable results.”